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Yahoo and Microsoft Organic Search Transition Updates

Carly — Thu, 19 Aug 2010 15:44:07 +0000

Yahoo made a few announcements this week concerning the search transitions for organic and paid results. You can read the details on the Yahoo! Search Marketing Blog, but here are a few general updates:

Regarding Organic Search

“Later this week, we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo!”

Regarding Paid Search

“Soon, you’ll be able to access a transition portal from within your Yahoo! Search Marketing account. This portal will walk you through the simple step-by-step process of creating a Microsoft Advertising adCenter account and importing your campaigns, or linking an existing adCenter account that you may already have.”

To follow the transition and other Yahoo! endeavors more closely, including the SearchMonkey Program, check out the Yahoo! Search Blog.

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Yahoo! Integrates Local Results for Broad Keywords

amber — Thu, 17 Dec 2009 02:33:57 +0000

Yahoo! has now integrated local results (complete with maps) for broad keywords (Bing and Google have already done this). For instance, I typed in “pizza” and these were the results at the top of the page:

According to Search Engine Land, “Yahoo’s results will, in some cases, be better because, when available, it uses the location that users provide via their Yahoo Profile; Google and Bing both rely more on IP-based targeting, which is far from accurate for some users.” My Yahoo! profile is still registered to my hometown, so there can still be some slip-ups it seems.

Sources: Search Engine Watch, Search Engine Land

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Yahoo! Adds Tweets to Search Results

amber — Thu, 10 Dec 2009 18:05:04 +0000

Photo courtesy of Search Engine Land

Yahoo! announced that they were adding tweets to News Results, but now are putting them in organic search results as well! The tweets might be minutes or hours old, depending on which tweets the algorithm finds the most relevant to the search terms. This becomes important for companies with social media accounts to maintain their feeds, since this traffic from Twitter could drive more traffic to your site. Google announced that it was instituting this same practice just this week with its Real Time Search Results. Both search engines are attempting to provide customers with up-to-the-minute results while also maintaining relevancy.

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Yahoo! to End Paid Inclusion Program

amber — Wed, 02 Dec 2009 21:34:05 +0000

Yahoo! has announced that it will be ending the Paid Inclusion Program (previously known as the Search Submit Program) at the end of the year with the upcoming Microsoft merger. Yahoo has been both praised and criticized for its paid inclusion program. It allows advertisers to pay to be included on the page of search results, but not pay for rank. However, it did create a monopoly with certain competitive search terms because people were able to optimize their sites using keywords. How does this affect Visiture customers? ”Many web developers feel that the loss of paid inclusion will jumpstart pay-per-click ads and other smaller online marketing practices.”

Source quoted, image credit: David Liu, Resource Nation

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