PPC Ad Text in a Recession

Posted on October 29, 2009 Written by: amber

The most important thing to remember right now is that the public trend is to be frugal, prudent and careful with money.  With troubling times, comes re-assuring advertisements.  The keywords that are most effective right now are:
-discount
-sale
-wholesale
-coupon
“Coupon” has become very effective when using Pay-Per-Click advertising.  Visiture has the tools to start and pause your campaign immediately based on your inventory.  As soon as you run out of an item and no longer want your ad to show in those search term results, we can pause it.  This ensures that you will not be paying for a click that is not going to yield any chance for increased ROI.

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