Gift card searches are hot again this year.  Of course gift card searches are always hot keywords this time of year (as seen below), but it has been highlighted by companies’ low inventories due to the recession (and their preparation for the worst).  If your company offers gift cards, it’s a great time to capitalize on these keywords for your Pay-Per-Click advertising campaigns.  If your company does not offer gift cards, it might be a good idea to get them.  Increased December traffic is also important to factor into your SEM budget.

Sources: Nathania Johnson of Search Engine Watch & Google Insights

This entry was posted on Thursday, December 17th, 2009 at 9:23 am and is filed under Search Engine Marketing, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.