Internet Marketing Company | Visiture

PPC Quick Tip: Conversion Tracking


Written by:

Posted under - PPC

via semblem

Here’s our quick PPC tip for this beautiful Tuesday afternoon! We’re dealing with conversion tracking today.

 Are you evaluating the right conversion type? Did you know Google has columns for 1-per-click conversions and many-per-click conversions? If you are more e-commerce focused, use the many-per-click conversions data.

If you are more interested in knowing unique conversions such as leads or sign-ups, then just focus on the conversions 1-per-click.

Here’s a breakdown of the different conversion types:

Conversions (1-per-click) 

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.

Conversions (many-per-click) 

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.  Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases. (via Google Support)

Leave a Reply