Here’s our quick PPC tip for this beautiful Tuesday afternoon! We’re dealing with conversion tracking today.
If you are more interested in knowing unique conversions such as leads or sign-ups, then just focus on the conversions 1-per-click.
Here’s a breakdown of the different conversion types:
Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.
Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases. (via Google Support)