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PPC Quick Tip: Conversion Tracking

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Posted under - PPC

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Here’s our quick PPC tip for this beautiful Tuesday afternoon! We’re dealing with conversion tracking today.

 Are you evaluating the right conversion type? Did you know Google has columns for 1-per-click conversions and many-per-click conversions? If you are more e-commerce focused, use the many-per-click conversions data.

If you are more interested in knowing unique conversions such as leads or sign-ups, then just focus on the conversions 1-per-click.

Here’s a breakdown of the different conversion types:

Conversions (1-per-click) 

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.

Conversions (many-per-click) 

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.  Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases. (via Google Support)

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