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Sarah Wilson

Google AdWords Conversion Tracking Guide

AdWords conversion tracking is a powerful tool.  It allows you to identify which ad clicks eventually lead to conversions.  AdWords allows you to set up conversion types to track a wide variety of on-line success events.  Below is a general guide (somewhat high-level) covering the setup, implementation, and results of AdWords conversion tracking. Setup Step […]

Quality Score on Direction Sign - Green Arrow on a Grey Background.
Melissa Miles

Quality Score: Tracking the Mysterious Metric

As PPC advertisers, we’re well aware of what Quality Score means, but did you know you can track this mysterious metric in your account week after week, month after month? Did you know you can track it even down to the keyword level?   Before I dive into how to do so, let’s review Google’s […]

Questions
Alex Hoff

Where Have All of the Questions Gone?

In the old days of SEO, optimizers would reply to questions within Yahoo Answers and leave a link back to their site in their signature. Optimizers realized, back then, that users asking search engines questions was a large part of the internet experience. While half of the motivation in filling in answers was gaining “link […]

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Ryan Tabassi

Website Usability – What It Is and How to Improve It

  Website usability is a term that gets thrown around a lot – especially in today’s SEO “expert” world (sarcastic air quotes). If you are a client or a newcomer to the Internet marketing game, adding yet another confusing term into the mix could make your head explode. Hopefully, this article will show you the […]

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Brittany Currie

How To Build a Top-Notch Social Media Strategy

  A lot of people have the misconception that social media is not for them or their business – that social media is a place where teenagers rule, where Kim Kardashian posts her selfies, or where you can find people you went to high school with. And those things are true, but social media is […]

Pay per click design concept style. Ppc and seo, search engine marketing, online advertising, social media, sem and internet, marketing online, web technology, business advertising illustration
Sarah Wilson

Factors to Consider When Choosing a PPC Reporting Tool

  Presenting PPC performance data in a clear and meaningful manner is highly important—but not always a simple task.  Internally, for an agency, account managers require a strong reporting suite so that they can assess performance details easily, and optimize campaigns as effectively and efficiently as possible. Externally, an agency must be able to present […]

negative keywords
Melissa Miles

Search Query Reports: The Obvious & The Not So Obvious

  Search query reports are pretty self-explanatory, right? On the Keywords tab, you click the Search Terms tab, and from there you have a list of search terms that triggered your ads. So easy … right? So what else is there to cover, really? Because negative keywords are absolutely paramount to PPC success, SQRs are, […]

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Ron

Why Third Party Advertising Sites Are the Devil (& Mobile Site Ads)

If you haven’t heard already, which would be impossible at this point since we blanketed the entire market with it, Visiture released its Ultimate Guide to SEO for eCommerce in 2016. We used a lot of different tools to promote our guide. One in particular was Facebook Ads. Facebook ads are kind of a big […]

Arnold
Ron

The Right Way to Look at SEO

Too many people look at SEO the wrong way. They think SEO companies and SEO experts are traffic generators and nothing more. However, what gets overlooked is playing defense with SEO and having a long range view about it. Organic Search Is a Distribution Channel that Needs Continual Optimization Think about this situation: What if […]

online-shopper22
Seth Newton

How To Uncover Secret Adwords Sales Generators Via Attribution Modeling

Running PPC ads for an e-commerce business relies heavily on measuring performance results. For many e-commerce businesses, this means tracking conversions in Google Adwords, BingAds, Google Analytics and elsewhere. At the surface, this seems fairly straightforward. Adwords offers a great conversion tracking solution. A conversion means a sale, and whatever keyword/ad in your PPC account […]

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