You can’t go to any site these days without seeing the Facebook comment platform. We have it on our blog because it lets people comment easily. There’s nothing worse than wanting to comment on a blog or site and having to setup a special account to do so. So, naturally, Google+ wants to get in on this game. They have announced that they will soon launch a comment platform for third party use.
Also, Google+ said they will be rolling out vanity URLs, a change that can’t come fast enough. If we have to see another one of these, we’ll scream:
Google Analytics announced their new social metrics this week. Very exciting for social media marketers!
Google AdWords also had an announcement of their own, one that involves the Display Network.
Coke introduces a machine that dispenses credits for Internet access in Rio.
Facebook app, Swaylo, lets you opt in to share information about yourself and your friends for marketers.
Microsoft AdCenter continues to roll out new features that seem a lot like AdWords.
And in the war of Coolest Workplaces, it seems that Google has beat out Facebook even though they pay less.
The Display Network now has a new tab in AdWords, which is really just symbolic of an all-out revamp of the way in which you buy display.
In addition to the new tab, there’s a better contextual keyword targeting tool and a visual way to view your reach (see below).
The Google Analytics team has announced its new social metrics today and is rolling them out incrementally. All we can say is it’s about time! We’re excited that the great platform of Google Analytics is getting in on the measurement of social media as it is not only important to marketers to make our analysis as in-depth as possible, but it’s important to clients to see metrics on their ROI. That’s just what the team has commented on, as these were their goals listed:
-Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
-Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
-Make better, more efficient data-driven decisions in your social media marketing programs
We’re most impressed by the conversion metrics, since often they are the most important for the client to see:
via Search Engine Watch
Google has stopped punishing Google for its paid link controversy. All hail the Google Gods.
Here are some useful tips about maximizing lead quality using PPC campaigns from SEM Geek.
Remember when we told you that Google was forcing you to use Google+? Well now they’re upping the ante by featuring “recent posts” in the SERPs.
We loved these tips on creative ways to use Facebook Brand Timeline from Search Engine Watch!
This Beginners’ Guide to Mobile Responsive Design is really amazing. We know mobile is growing like crazy and we’re excited about the possibilities it means for marketing.
A recent study reveals that organic search is undervalued. No. Way. We never would’ve guessed that.
Inside Search infographic that reveals the three types of searches: “answer me,” “educate me,” “inspire me.”
Also, Pinterest got new profile pages.