Internet Marketing Company | Visiture » Online Marketing Strategy

Revamped Visiture Workspace

Carly — Thu, 22 Apr 2010 19:42:30 +0000

Here at Visiture we’re not just crazy about SEO and SEM. We also have a love of cool office design. We believe that the tools you surround yourself with in your workspace can lead to more creativity, productivity and ultimately a better product.

We spent some time this afternoon vamping up our office, take a peak for a behind the scenes look at where the internet magic happens.

We let the men do the heavy lifting...

We're slowly getting there...

Back view of one of our new desks. Pretty little thing.

New desks!

Looks like Erin, our office manager, loves her new workspace.

*Apologies for the not the clearest photos, taken from an iPhone.

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Comparative Shopping Online

amber — Thu, 03 Dec 2009 14:04:52 +0000

With the recession still arguably in full-swing, comparative online shopping has proven to be a great way for consumers to save money and gain access to the most relevant terms using Google. Google’s Product Search is putting more emphasis on UPC codes (or bar codes). This is the easiest way to find the product you are searching for and compare prices. Many websites like Bizrate, Shopzilla and Shopping.com are already doing this effectively. You can even use the easy iPhone app “Red Laser.”

Visiture can help you in several ways with this trend to ensure you get found online for specific product search terms. We can put your item number or UPC code somewhere on the product page so that if someone types it into the search, your company will appear in the natural listings. With your PPC Ad Campaign, Visiture can set up product feeds so that ads run on an automated basis based on your inventory. This means that if you run out of a product, we are able to pause the campaign immediately. People will be searching with these codes and product numbers in order to seek the most relevant product listings and we can ensure that your ad appears where appropriate.

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iPhone’s Red Laser App and Comparative Shopping Online

amber — Thu, 03 Dec 2009 14:02:11 +0000

iPhone has introduced the first accurate bar code scanner in an app called Red Laser. It works with UPC and EAN bar codes. Red Laser allows you to scan the bar code of any product and find the places online that offer the best prices. You can keep a list of all your scanned items or place them on a grocery list. You can even read reviews for books and movies that you scan to see if you want to buy them. This is the direction that comparative shopping is moving in: making everything simpler.

Demonstration video for Red Laser: RedLaser Demo

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Re-Post from Jay Ehret

amber — Wed, 18 Nov 2009 17:17:27 +0000

I was having lunch with Eric Brown of The Urbane Lab last week, discussing innovation and how to find “the next big thing.” Eric picked up the Heinz Ketchup bottle on the table and said: “look at ketchup, all they did was turn the bottle upside down.” That simple innovation revived the ketchup industry, but it turns out that simplicity wasn’t so simple.

In the late 90’s ketchup sales were flat. The industry was looking for a way to get people to consume more ketchup. Even though the answer was sitting right in front of them on the table, the ketchup industry couldn’t see it. Heinz first thought the answer was to make green, even purple, colored ketchup. But people didn’t want multi-colored ketchup, they wanted easier ketchup. Consumers were tired of sticking a knife down a narrow bottle neck to clear the blockage, only to have an excess glob of ketchup come pouring out on to their fries. The upside-down ketchup bottle solved this problem. It got more ketchup out of the bottle, but it also got it out of the bottle neatly.The upside-down innovation created another opportunity. Because people could now get more ketchup out of the bottle, the industry suspected that consumers would want…more ketchup! So they made bigger bottles. With the larger upside-down bottle, people started using more and more ketchup. They consumed the larger bottles almost as quickly as they consumed the smaller bottles. When the bottle size moved from 24 to 46 ounces, people consumed 78 percent more ketchup!You are hampered by the curse of knowledge. But just like the ketchup industry, innovation may be sitting right in front of you on the table. Look at your current product or service. What can you turn upside down to increase demand? If you do, will customers want a bigger container?

-Jay Ehret, themarketingspot.blogspot.com

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