Here at Visiture we’re not just crazy about SEO and SEM. We also have a love of cool office design. We believe that the tools you surround yourself with in your workspace can lead to more creativity, productivity and ultimately a better product.

We spent some time this afternoon vamping up our office, take a peak for a behind the scenes look at where the internet magic happens.

We let the men do the heavy lifting...

We're slowly getting there...

Back view of one of our new desks. Pretty little thing.

New desks!

Looks like Erin, our office manager, loves her new workspace.

With the recession still arguably in full-swing, comparative online shopping has proven to be a great way for consumers to save money and gain access to the most relevant terms using Google.  Google’s Product Search is putting more emphasis on UPC codes (or bar codes).  This is the easiest way to find the product you are searching for and compare prices.  Many websites like Bizrate, Shopzilla and Shopping.com are already doing this effectively.  You can even use the easy iPhone app “Red Laser.”

Visiture can help you in several ways with this trend to ensure you get found online for specific product search terms.  We can put your item number or UPC code somewhere on the product page so that if someone types it into the search, your company will appear in the natural listings.  With your PPC Ad Campaign, Visiture can set up product feeds so that ads run on an automated basis based on your inventory.  This means that if you run out of a product, we are able to pause the campaign immediately.  People will be searching with these codes and product numbers in order to seek the most relevant product listings and we can ensure that your ad appears where appropriate.

iPhone has introduced the first accurate bar code scanner in an app called Red Laser.  It works with UPC and EAN bar codes.  Red Laser allows you to scan the bar code of any product and find the places online that offer the best prices.  You can keep a list of all your scanned items or place them on a grocery list.  You can even read reviews for books and movies that you scan to see if you want to buy them.  This is the direction that comparative shopping is moving in: making everything simpler.

Demonstration video for Red Laser: RedLaser Demo

I was having lunch with Eric Brown of The Urbane Lab last week, discussing innovation and how to find “the next big thing.” Eric picked up the Heinz Ketchup bottle on the table and said: “look at ketchup, all they did was turn the bottle upside down.” That simple innovation revived the ketchup industry, but it turns out that simplicity wasn’t so simple.

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