According to Search Engine Round Table, Google might be “swallowing” Yelp! for 500 million dollars.  Yelp! is “arguably the best of its kind” of search, with local listings and endless amounts of reviews.  Google might be forced to integrate the service into Google Maps and Local services, which would effectively end the Yelp! brand.  However, Google kept YouTube as is instead of incorporating it into Google Video, so the matter of how Google would handle Yelp! could still be up in the air.

Source: rustybrick at SERoundtable

This entry was posted on Friday, December 18th, 2009 at 11:51 am and is filed under Google, SEO Industry News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.