Beginning today, Google AdWords has opened up its Product Extension beta to all US advertisers! A Product Extension, also known as a ‘plusbox’ ad, shows relevant images and prices for products on your site that relate to a user’s search, directly under your PPC ad. With the completion of the Product Extension Beta, merchants saw a 10% increase in CTR (Click-through Rate).

In order to use Product Extensions, you must have products listed in the Google Merchant Center.  Visiture can help you set up your Ad with Product Extensions in order to get you higher click-through rates and more sales (Click here for more information).

Here is an example of what the PPC Ad will look like:

Read the full story at Inside AdWords.

This entry was posted on Thursday, December 3rd, 2009 at 8:42 am and is filed under Google, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.