With the recession still arguably in full-swing, comparative online shopping has proven to be a great way for consumers to save money and gain access to the most relevant terms using Google.  Google’s Product Search is putting more emphasis on UPC codes (or bar codes).  This is the easiest way to find the product you are searching for and compare prices.  Many websites like Bizrate, Shopzilla and Shopping.com are already doing this effectively.  You can even use the easy iPhone app “Red Laser.”

Visiture can help you in several ways with this trend to ensure you get found online for specific product search terms.  We can put your item number or UPC code somewhere on the product page so that if someone types it into the search, your company will appear in the natural listings.  With your PPC Ad Campaign, Visiture can set up product feeds so that ads run on an automated basis based on your inventory.  This means that if you run out of a product, we are able to pause the campaign immediately.  People will be searching with these codes and product numbers in order to seek the most relevant product listings and we can ensure that your ad appears where appropriate.

This entry was posted on Thursday, December 3rd, 2009 at 9:04 am and is filed under Google, Online Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.