This is a new Friday post series where we will be rounding up the best advice and industry news from the Interwebs. Occasionally, because we’re shameless self-promoters, it will include one of our posts or pearls of wisdom. This week is one of those occasions.

Let’s start with Bob Tripathi’s article on Search Engine Watch. It’s entitled “5 Must-Have SEO Skills” and we think it’s awesome because many Internet marketing companies have yet to realize that social, content and SEO are all bleeding together. At Visiture, we combine our efforts because that’s the best way to get better results across the board (there I go, bragging again).

Next we have Search Engine Land’s article about How People View Search Plus Your World. Spoiler Alert: it’s mostly negative.

Also, FourSquare has added more search refinements, effectively making it more user-friendly.

AdWords has added two new features to help you manage PPC campaigns. They first somewhat automized Placement Exclusion Lists to enable across all campaigns. They have also added list suggestions.

If you’re looking for a new social media management tool, check out Why We Love Sprout Social.

And here’s one just for fun: The Best Superbowl Commercials according to HuffPo. My favorite is Jerry Seinfeld’s Acura Commercial… “LENO!”

Have an awesome weekend, fellow nerds!