We’ve seen some businesses making some interesting (read: dumb) calls this week on Twitter, so we thought we’d remind everyone what is appropriate for your business’s Twitter account.
1. Do not complain. About clients. About the weather. About anything. If people want to be brought down, they can watch Toddlers & Tiaras or Teen Mom.
2. Be informative but don’t blindly aggregate information. Don’t copy people’s blog posts (duh). Add your own opinion to the conversation. Share videos and links if you are using someone else’s information or announcement.
3. Stop writing Pinterest posts asking if people have heard of Pinterest. Everyone has heard of Pinterest. If they haven’t, they’re definitely not reading your blog post about the 5 things your business should be pinning.
4. Don’t link to another brand or business unless it is positive. Tweets like “Customer service at @businessname is terrible” aren’t a good idea. Save that stuff for your personal account. You don’t want your business to be associated with negativity. Constructive criticism is okay if you’re being genuine about it.
5. Retweet more. I swear there’s not a limit.
6. Don’t tweet week old news. That’s what blog posts are for.
7. Post more forms of content. We want to see more photos, videos and infographics from businesses! They’re not only fun but they break up the monotony of the text-only tweets people read all day.
8. Stay in dinner conversation mode. Don’t delve into politics, religion or sex… unless of course your business is directly involved in one of the three, in which case people should know what they’re getting into when they follow.
9. Did we mention no more complaining?
You can’t go to any site these days without seeing the Facebook comment platform. We have it on our blog because it lets people comment easily. There’s nothing worse than wanting to comment on a blog or site and having to setup a special account to do so. So, naturally, Google+ wants to get in on this game. They have announced that they will soon launch a comment platform for third party use.
Also, Google+ said they will be rolling out vanity URLs, a change that can’t come fast enough. If we have to see another one of these, we’ll scream:
The Google Analytics team has announced its new social metrics today and is rolling them out incrementally. All we can say is it’s about time! We’re excited that the great platform of Google Analytics is getting in on the measurement of social media as it is not only important to marketers to make our analysis as in-depth as possible, but it’s important to clients to see metrics on their ROI. That’s just what the team has commented on, as these were their goals listed:
-Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
-Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
-Make better, more efficient data-driven decisions in your social media marketing programs
We’re most impressed by the conversion metrics, since often they are the most important for the client to see:
via Search Engine Watch
Today, Pinterest has rolled out their new profile pages.. and boy are they snazzy. They also allow you to write a little blurb about yourself or your brand and add your location. The new design has been pretty well-received around the Interwebs from what we can tell. What’s not to like? A sleeker design and no fundamental changes that require us to learn new things (ahem, Facebook).
Here is our client Charleston Naturally‘s page:
What do you think? How do you think Pinterest should further optimize their profile pages for people and brands?
SXSW is a place where many start-ups begin. Many start-ups this year are banking on the fact that people are into “social discovery.” Apps like FourSquare capitalize on this by letting you locate new places around you using your current location… or getting updated where your friends are. While some think this is an innovative new space, others find it invasive.
Check out this article from WebProNews and let us know what you think.
Facebook's open graph propels idea of social discovery
So how ’bout it, America? In a culture where it’s perfectly normal to get a massage or teeth whitening treatment in the middle of the mall, how much is too much?
…quite possibly ever. And then I realized, wait a minute… this is a new premium Facebook ad! Pretty darn impressive.
So let’s break it down. In about three seconds, I understand that my friend Lindsay likes Gap. What a great endorsement, I think, because Lindsay always looks cute! And then I see 30% off… not shabby. THEN if I like the page, I get an additional 10%? Click!
So, in other words, the question is not if you’ll use Facebook premium ads, but how you’ll use them.
Carly and I should probably just create a category on this blog called “Social Media Pet Peeves.” This post would definitely be filed under that.
If you look up “uncool” in the dictionary, the definition would say: Automated direct messages thanking new followers. Because it’s seriously that uncool. I’ve seen this tip on many blogs: send your new followers an automated direct message that will thank them and tell them you are looking forward to connecting with them. Whoever told you to do this should be publicly mocked (hence this blog post). Because do I think you took the time to write me a personalized message offering me free eBooks? No. Do I want these fake messages filling up my inbox? Even more no. If you’re not going to make an effort to write back to each new follower (which is totally understandable, especially if you have more than 14 followers), then don’t bother. Let’s connect later on a real topic, a real interest, and have a real conversation.
All 44 are automated crap.
Besides, why are you even thanking me? I haven’t done anything for you yet. You’re thanking me for a follow that might be pure, unadulterated spam. I might be of absolutely no worth–numbers alone are no way to create a Twitter presence, after all. Let’s save the “thanks” for later when it’s not obligatory. If you follow back, I might introduce you to an awesome new social media tool or offer you a quick PPC Tip. Then you can thank me via DM or @ or # all you wish; in fact, the more the merrier.
By now you’ve probably been bombarded with enough Pinterest How-Tos and Guides. Suddenly the marketing world has realized that Pinterest is a viable tool for referring traffic and brand management. Way to catch up guys.
I’m not going to write a basic ‘How to Pin’ guide, instead I’m going to vent a little.
Pinterest isn’t hard. Spend an hour on the site and you should have it down. There are a few more technical aspects to it (add a Pin It button to your site, searching for Pins from your own URL, etc.), but for the most part, it is a very intuitive user interface. Of course, there are improvements to be had, but right now – it’s evolving in a healthy, adaptive way.
However, in the recent weeks I’ve seen two different types of self-serving spam attacks on my Pinterest feed that makes my skin crawl.
1) Linking to the Original Source
Unless you created that recipe, styled that outfit, or DIY that home improvement project – do not link to your own website or blog. This goes back to the basics of image sourcing. You do not own that image, quit trying to profit (through traffic or ad sales) from something that isn’t your own.
2) Affiliate Links
Really? People are really adding their own personal affiliate links to clothing and products? Pinterest had enough backlash related to affiliate links when they went down this road. Do you really expect this to work? According to Forbes, it’s still possible for users to add their own personal affiliate URL, but don’t expect it to last long. Go ahead and make your extra change now, then when Pinterest changes it’s policy, you can just feel silly about trying manipulating the system. The most egregious examples of affiliate links I’ve seen have been through Pinners using their personal Net-A-Porter and ShopStyle referral URLs.
If you need a refresh of what appropriate Pinning, please reference the Pinterest Copyright Policy.
Wow, that was quite the headline.
Seach Engine Watch just posted a study featuring “famous” tech writers and what social networks appeared in the Google search results when searching for said writers. Google+ surprisingly only appeared about one-third of the time. Twitter was double that. After the study, these results were revealed:
So, what does this mean? This might be a checklist of importance for what your social media marketing efforts need to be directed toward. The most surprising to us? Quora’s likelihood of being shown, which is just after Facebook. We love it because Quora isn’t spammy and can be extremely helpful. Not to mention, it’s a great way to get involved with potential customers and your community. By the way, we’re on Quora, if you ever feel like chatting.