You can’t go to any site these days without seeing the Facebook comment platform. We have it on our blog because it lets people comment easily. There’s nothing worse than wanting to comment on a blog or site and having to setup a special account to do so. So, naturally, Google+ wants to get in on this game. They have announced that they will soon launch a comment platform for third party use.
Also, Google+ said they will be rolling out vanity URLs, a change that can’t come fast enough. If we have to see another one of these, we’ll scream:
Google Analytics announced their new social metrics this week. Very exciting for social media marketers!
Google AdWords also had an announcement of their own, one that involves the Display Network.
Coke introduces a machine that dispenses credits for Internet access in Rio.
Facebook app, Swaylo, lets you opt in to share information about yourself and your friends for marketers.
Microsoft AdCenter continues to roll out new features that seem a lot like AdWords.
And in the war of Coolest Workplaces, it seems that Google has beat out Facebook even though they pay less.
The Display Network now has a new tab in AdWords, which is really just symbolic of an all-out revamp of the way in which you buy display.
In addition to the new tab, there’s a better contextual keyword targeting tool and a visual way to view your reach (see below).
The Google Analytics team has announced its new social metrics today and is rolling them out incrementally. All we can say is it’s about time! We’re excited that the great platform of Google Analytics is getting in on the measurement of social media as it is not only important to marketers to make our analysis as in-depth as possible, but it’s important to clients to see metrics on their ROI. That’s just what the team has commented on, as these were their goals listed:
-Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
-Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
-Make better, more efficient data-driven decisions in your social media marketing programs
We’re most impressed by the conversion metrics, since often they are the most important for the client to see:
via Search Engine Watch
Google has stopped punishing Google for its paid link controversy. All hail the Google Gods.
Here are some useful tips about maximizing lead quality using PPC campaigns from SEM Geek.
Remember when we told you that Google was forcing you to use Google+? Well now they’re upping the ante by featuring “recent posts” in the SERPs.
We loved these tips on creative ways to use Facebook Brand Timeline from Search Engine Watch!
This Beginners’ Guide to Mobile Responsive Design is really amazing. We know mobile is growing like crazy and we’re excited about the possibilities it means for marketing.
A recent study reveals that organic search is undervalued. No. Way. We never would’ve guessed that.
Inside Search infographic that reveals the three types of searches: “answer me,” “educate me,” “inspire me.”
Also, Pinterest got new profile pages.
Bing is testing their new local results that remind us and everyone else of Google.
As we covered earlier in the week, Facebook launched its premium ads & new insights!
Here are some tips for using Instagram as your brand. We’re not planning on making Visiture its own account, but encourage employees to share on Twitter with @Visiture tagged when appropriate. We like the tips and say they should definitely apply to Pinterest as well.
Speaking of Pinterest, did you see our SEO Manager Carly’s rant about affiliate links and Pinterest etiquette? If not, check it out!
Even though we find #5 completely untrue, we like this article entitled “Why Small Businesses Distrust SEO,” at least fundamentally. This perspective can really help SEOs better their offerings/reporting.
Twitter Founder Biz Stone says that spending too much time on Twitter is “unhealthy.”
Obama moves forward with the Consumer Privacy Bill of Rights. These bills will inevitably affect how you market to people on the Internet, so it’s important to pay attention.
AdCenter revamped their location targeting settings this week to look like AdWords. Congrats to them for being onboard with an industry standard…?
Here are some awesome tips for writing SEO-friendly title tags from our friends at Search Engine Watch.
Facebook Premium Ads will be available on Leap Day.
Clay Johnson wrote a somewhat misleadingly-titled book called “Is SEO Killing America?” Search Engine Land reviewed said book and said he does not discuss this topic much inside. Thank God because we’re really sick of talking about it.
iPhone 5 Concepts are out. Even though they’re just conjecture and hearsay, I must say, I quite like the new curved design.
And as always, I’ll leave you with a little fun: here are some “honest ads” from Slacktory. Hilarious.
Internet Explorer users were unable to access Google yesterday as Microsoft had identified it as malware. That’s what you get for using Internet Explorer.
Twitter rolled out its ad platform to 10,000 American Express cardholders. Let the scams begin!
Facebook is releasing its brand timeline pages this month. We can’t wait to get ours up!
Google has introduced enhanced ad sitelinks. We think it’s a great step for branding your business.
According to AdAge, people stopped tweeting while Jennifer Hudson sang her tribute to Whitney Houston at the Grammys.
Rand Fishkin’s new site Inbound is an awesome way for people to share marketing content. But if you think it’s just for the spammers, it’s not. In fact, Rand is currently asking users how the site can be moderated so that it is functional and user-friendly without being spam-ridden.
Check out inbound.org for the most up-to-the-minute “hot” articles in marketing. Topics listed are SEO, Content, Community, Social, Email, Technology, Analytics, Industry News, etc.
This is a new Friday post series where we will be rounding up the best advice and industry news from the Interwebs. Occasionally, because we’re shameless self-promoters, it will include one of our posts or pearls of wisdom. This week is one of those occasions.
Let’s start with Bob Tripathi’s article on Search Engine Watch. It’s entitled “5 Must-Have SEO Skills” and we think it’s awesome because many Internet marketing companies have yet to realize that social, content and SEO are all bleeding together. At Visiture, we combine our efforts because that’s the best way to get better results across the board (there I go, bragging again).
Next we have Search Engine Land’s article about How People View Search Plus Your World. Spoiler Alert: it’s mostly negative.
Also, FourSquare has added more search refinements, effectively making it more user-friendly.
AdWords has added two new features to help you manage PPC campaigns. They first somewhat automized Placement Exclusion Lists to enable across all campaigns. They have also added list suggestions.
If you’re looking for a new social media management tool, check out Why We Love Sprout Social.
And here’s one just for fun: The Best Superbowl Commercials according to HuffPo. My favorite is Jerry Seinfeld’s Acura Commercial… “LENO!”
Have an awesome weekend, fellow nerds!