
Greg Sterling from Search Engine Land reviewed the new Bing iPhone app yesterday and the overall feeling is great. Bing’s iPhone app is a testament that Microsoft has “come a long way in acknowledging the importance of the iPhone platform… and an important step for Microsoft to gain access to the mobile internet’s most active and engaged audience right now.” He describes it as stacking “up very well and [offering] a more ‘integrated’ experience in many respects.” Queries can be keyed in or spoken using voice search technology and he says that it is even more accurate than Google’s. There is also map access and a location finder. Click here for the full article.





