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Archive for February 2012

Wow, that was quite the headline.

Seach Engine Watch just posted a study featuring “famous” tech writers and what social networks appeared in the Google search results when searching for said writers. Google+ surprisingly only appeared about one-third of the time. Twitter was double that. After the study, these results were revealed:

So, what does this mean? This might be a checklist of importance for what your social media marketing efforts need to be directed toward. The most surprising to us? Quora’s likelihood of being shown, which is just after Facebook. We love it because Quora isn’t spammy and can be extremely helpful. Not to mention, it’s a great way to get involved with potential customers and your community. By the way, we’re on Quora, if you ever feel like chatting.

Today’s Quick PPC Tip is about organization in AdWords. Similar to the last PPC Quick Tip, we want you to be sure that you are not only using the best tools, but using them to maximize your efficiency. Today, we’re tackling column sets:

You can have different column sets (read more about each type here) for viewing campaigns, keywords, ads or the dimensions tab. In addition you can name column set-ups. For example, if you like see a certain set of metrics for reporting but another set for day-to-day viewing, you can set those and name those as such. If you are focusing on many-per-click conversions, just look at the many-per-click conversion metrics and don’t let the 1-per-click take up space in your view.

Twitter Founder Biz Stone says that spending too much time on Twitter is “unhealthy.”

Obama moves forward with the Consumer Privacy Bill of Rights. These bills will inevitably affect how you market to people on the Internet, so it’s important to pay attention.

AdCenter revamped their location targeting settings this week to look like AdWords. Congrats to them for being onboard with an industry standard…?

Here are some awesome tips for writing SEO-friendly title tags from our friends at Search Engine Watch.

Facebook Premium Ads will be available on Leap Day.

Clay Johnson wrote a somewhat misleadingly-titled book called “Is SEO Killing America?” Search Engine Land reviewed said book and said he does not discuss this topic much inside. Thank God because we’re really sick of talking about it.

iPhone 5 Concepts are out. Even though they’re just conjecture and hearsay, I must say, I quite like the new curved design.

And as always, I’ll leave you with a little fun: here are some “honest ads” from Slacktory. Hilarious.

New ad integration on the Facebook platform has been confirmed for awhile for brands, but now it’s going public. Instead of having traditional ads appear on the sides of the homepage, they will appear in the same space but as a kind of mini feed story beginning February 29.

Expected outcome of new ad layout:

-40% increase in engagement

-80% percent more likely to be remembered

-16% increase in fan rate

Examples of new ads:

photos via inside facebook

So it seems like this is great for advertisers, but what about individual Facebook users?

We’ve all heard the horror stories: teachers losing their jobs about having a profile picture holding a beer (and friending students), potential candidates not getting the job because of a few questionable college photos. But what do you think about recruiters judging your potential work ethic based on your social media profiles… mainly Facebook.

Though LinkedIn is a great networking tool, everyone assumes that you’re putting your best foot forward. Most don’t update about what mischief they got into that weekend on LinkedIn. But what about Facebook? There’s generally a lot more information about you on Facebook-everything from comments you make on political news, banter with friends, family photos, party pics… And though party pics are commonly touted as a big no-no, a recent study from ReadWriteWeb claims that most recruiters aren’t turned off by a few party snapshots. If anything, it shows you are probably extroverted and friendly.

So what do you think?

 

via semblem

Here’s our quick PPC tip for this beautiful Tuesday afternoon! We’re dealing with conversion tracking today.

 Are you evaluating the right conversion type? Did you know Google has columns for 1-per-click conversions and many-per-click conversions? If you are more e-commerce focused, use the many-per-click conversions data.

If you are more interested in knowing unique conversions such as leads or sign-ups, then just focus on the conversions 1-per-click.

Here’s a breakdown of the different conversion types:

Conversions (1-per-click) 

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. This metric is useful for measuring conversions approximating unique customer acquisitions such as leads and sign-ups.

Conversions (many-per-click) 

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.  Conversions (many-per-click) will count multiple conversions per click. This metric is useful for measuring conversions that are valuable every time they happen such as purchases. (via Google Support)

Fact: less than 10% of the web is mobile-ready today. In case you missed our brief summary about why mobile matters so much to you and your customers, here’s a small infographic to help you along.

via search engine land

Did you just choke on your coffee? You should have! It’s time to get your site not just mobile-friendly, but mobile-awesome. People are continuously searching and shopping from their phones.

Let me paint you this picture: Need a pair of blue ballet flats for this cocktail dress I just got but the store I’m in doesn’t have them. No worries. I’ll just do a quick Google search from my phone and click to their site. Oh no. This site doesn’t work on my phone. Guess someone else is getting that sale!

If you’re a restaurant or in the service industry, more often that not your business just needs a mobile page with locations, a menu or services provided and some contact information (also, reviews reviews reviews!).

Internet Explorer users were unable to access Google yesterday as Microsoft had identified it as malware. That’s what you get for using Internet Explorer.

Twitter rolled out its ad platform to 10,000 American Express cardholders. Let the scams begin!

Facebook is releasing its brand timeline pages this month. We can’t wait to get ours up!

Google has introduced enhanced ad sitelinks. We think it’s a great step for branding your business.

According to AdAge, people stopped tweeting while Jennifer Hudson sang her tribute to Whitney Houston at the Grammys.

Twitter has officially opened up their self-serve ad platform to 10,000 small and midsize businesses. Right now, only merchants that are American Express cardholders can register, but they will soon roll out to other businesses. Instead of paying per click or impression, Twitter charges you by the number of new followers or the number of engagements. Engagement could be anything like a reply or retweet.

via zimbio

Ms. Williamson, eMarket’s principal analyst, suggests how this kind of roll-out might protect Twitter from spamming issues:

“One of the big challenges that Twitter was going to face was keeping rogue advertising or spammers from overrunning the systems, and by partnering with American Express and focusing at first on this small subset, it provides an easier roll-out for Twitter,” she said.

This first group of businesses’ ads should go live by the end of next month.

We wrote about this last year. But these arguments for and against SEO have more staying power than that one Journey song everyone always sings at karaoke. Why bring it up again when we’ve made ourselves so abundantly clear as to our opinions on the matter? Well, because Miranda Miller wrote this article (that we quite like, by the way) about how the name for SEO is dead. That is, she wants people to take notice that search engine optimization isn’t quite what SEOs do anymore. They’re optimizing user experience using personalized search results, social media engagement and more.

whoa whoa whoa, people!

But since I’m always keen on distributing my two cents, I will say this: SEO is a term that has both negative and positive connotations. If you do it right, however, the negative connotations aren’t going to bother you. What we need to do is spend less time debating on whether or not the name is correct and spend more time educating the public on good SEO practices. We’re letting our potential customers be led to the dark (hat) side by #1 ranking guarantees and darn-near hilarious $50/month for unlimited links scams. If we spend our time educating the public on what good SEO is (and certainly why they need it), SEO–the name or the practice–wouldn’t need to be scrapped.