Mark Zuckerberg is now talking… rather uncomfortably, might I say.
Things we’re learning: Facebook Connect is dominating.
Now, he’s announcing two policy updates:
-One step permission is becoming even easier from third party sites.
-They’re doing away with “you must not store or cache any data you receive from us for more than 24 hours” policy.
Now onto the Open Graph.
Zuckerberg says that we’re defined by things that we’re connected to (in the graph). Showing us an example using yelp–they can give him a good experience on their site, but it is completely separate from his Facebook experience. He’s looking to connect these. If you like the restaurant you reviewed, the restaurant can now be displayed on your profile under your likes.
They have created the open graph API and a series of social plug-ins that you can drop into your site that will instantly make your site personalized & socialized without writing any code. This is just a small example. He wants to connect all of the graphs from all over the web together.
Now for a CNN example. Mark is showing that CNN is able to give him a personalized experience with social plug-ins without knowing who he is or who his friends are (privacy). The user doesn’t have to log in or connect. “There is a lot of magic” that goes into it. Now introduces Bret Taylor to introduce the products in-depth. Bret Taylor discusses how Facebook Connect helped FriendFeeds active users growth.
They want to simplify the Facebook platform. By “lowering the fiction of sharing, they will increase the volume of sharing.” You can simply now add one line of code to get a like button, which powers a whole suite of social plug-ins in order to personalize your site for the user. If, for example, four of the user’s friends have liked an article on CNN, the user will see their names and Facebook profile photos next to the like button. For the Facebook Connect button, the user will see which of his/her friends who have already interacted with the site. This, they hope, will improve sign-ups for your site.
You can also install the Social Bar plug-in on your site, which will increase the engagement with Facebook chat and streams.
The Open Graph Protocol will be a specification of meta tags for your site and will give your page a semantic mark-up. When a user clicks a like button, Facebook will use this “like” back on Facebook.com in this way:
You like “The Godfather” on IMDB.com, and it will show up on your Facebook.com stream. Before, that like would only be relevant for about three hours (the life of a post in a news feed). Now: since it’s a movie, it will also go up on your Facebook profile under “Movies I Like.” The Protocol is going to represent anything… movies, bands, likes, books, interests, celebrities, athletes, etc. A friend can click the link you liked (that appears on your profile) and be taken to the page where you hit like. It is meant to be dynamic and engaging–changing as often as your taste does.