eCommerce Marketing Agency | Visiture

Archive for March 2011

Seriously.

Google has chosen Kansas City, Kansas as the first city in the country to get Google Fiber, the highest speed internet broadband.  The internet speed is said to be up to 100 times faster than what the average American has now.  Somewhere, an Amish person just shed a tear.  Anyway, Google had this to say in their PR:

In selecting a city, our goal was to find a location where we could build efficiently, make an impact on the community and develop relationships with local government and community organizations. We’ve found this in Kansas City. We’ll be working closely with local organizations including the Kauffman FoundationKCNext and the University of Kansas Medical Center to help develop the gigabit applications of the future.

Congrats, Kansas!  You’ve officially perturbed the rest of the 49 states you beat out.

…okay, just kidding, but Facebook Questions is taking a step in that direction.

Above is a sampling of my friends’ Questions and answers.  As you can see, the questions aren’t life changing yet.  Facebook says, however, that they are looking to help users aggregate opinions about restaurants, places to visit, new music to listen to, etc.  This could be in the same vein as sites like Yelp! or Google Local reviews.  Right now, though, it looks a little like FormSpring without the anonymous aspect.

Questions was tested last summer and now they are looking to give it to everyone in a faster and easier way.  Try out Facebook Questions and let us know what you think.  Do you think this will take off and become the new favorite use for Facebook?  Do you foresee it being a good way for your company to interact on Facebook?

Meet Melissa.

She’s the new Manager of Client Services at Visiture.  She was born and raised in Baltimore and has now relocated to Atlanta.  She will be heading up our client communication (this means you’ll be hearing her pretty voice on weekly and bi-weekly calls) and producing our reports. Melissa is a great addition to the team and we’re so happy to have her!

 

Unlike video extensions on PPC ads, this is an entirely new “standalone” platform.  You can try it out by typing in a new release and watching the trailer without leaving the search engine results page (SERP). They also have installed a lightbox player, but for some reason the search for Arthur didn’t yield the same as for Hop: from Inside AdWords crew How does a company pay for this click?  Well, it’s a flat rate (you don’t bid) because the targeting is taken away.  In other words, the Google algorithm determines when someone is probably searching for your movie (and thus, the trailer).  Watching the trailer doesn’t charge the company, but clicking on the full website does, just like viewing products in the product extension doesn’t charge, but clicking on a product and being redirected does. So what does this mean?  Well, right now, the media ad platform is relatively small and just being used for big movie companies to promote spring releases.  How could a video help you in the future?  It could certainly be a way to set yourself apart from the competition, especially as a B2B.  Either way, it’s definitely an exciting update.

You’ve seen it a million times.  You type in a store, product, restaurant or service company and you see negative reviews.  Maybe someone had a bad experience with shipping, their meal, customer service, etc.  There is no way that your business is going to be able to please everyone 100% of the time.  The sad thing is, though, these reviews and negative comments can creep into the search results pages when someone searches for your brand name.  There are two ways to combat this and we highly recommend doing both:

1. Nip the situation in the bud. Many nay-sayers are just disgruntled customers, not evil-doers.  The best way to put them in their place is to fix the issue.  An example would be to reply to the negative post, whether it be on a review site or a blog.  You can respond with kindness, explaining what really happened and offer some kind of recourse.  The faster you do this, the better.  If someone tweets something negatively about your business, try replying to them and asking what you can do to make the situation better.  The Internet offers a lot of anonymity, which allows for people to be kind of mean-spirited, but they are likely to change their tune if they see you care.

2. Increase positivity by promoting your business on social networking sites. If your brand presence is big on the social networking sites, you will succeed in overshadowing a bad review or two.  This means “liking” other businesses in your community, retweeting your followers and influencers, and/or commenting on relevant blogs.  Generally just being apart of the community will earn you some serious likability points, and it’s a great way to keep in touch with your customer base.  It also makes it easier to search for problems involved with #1.

Companies that do a great job at this:

Chobani :: Crazy Dog T-shirts :: Bits of Lace :: Potat Spot

Groupon, along with Living Social and Woot, run community-wide coupons for one day or weekends at a time.  They range from carpet cleaning to laser treatments to restaurant deals at local places.

Upon first glance, you might not “get” why running coupons on these sites is a good idea.  After all, they insist that you give a minimum of a 50% discount and they take a 50% commission.  This means that you get 25% of the revenue you would normally get for the same service/product.  That doesn’t sit well with most business owners, especially in this shaky economy.

The real plus to running a coupon on these sites is the social effect.  For folks who don’t necessarily understand what I mean, I’ll break it down a bit. Google and Bing have announced that they are factoring in social media into search engine results.  This is because it adds legitimacy and relevancy to whatever you’re searching for.  Let’s say you’re searching for a place to eat tonight, you’re probably going to click on a link (a restaurant) that was shared by a friend on Twitter or Facebook and given a good review.  This information is extremely powerful, not only to a business’s brand, but their business volume.  Generating a good word-of-mouth is easier than ever before due to social networking sites.

Now back to the coupons.  These sites all have Facebook linking capability, and many people use it because of the incentives they offer.  Living Social offers you coupon bucks for every three friends you refer that buy a deal.  These incentives have encouraged people to post on Twitter and Facebook what deals they’ve bought and what their experiences were like at that place.  This is free advertising (it’s free to initially run a Groupon, which could end up in the inboxes of thousands or hundreds of thousands of people), which is invaluable for a small to medium business in a larger market.

Also, there is also serious potential for returning customers.  Let’s say you buy a haircare Groupon and absolutely love the stylist, the atmosphere, the cut and the color.  Not only are you going to speak highly (whether on the Internet or elsewhere) about that business, but you are likely to go back in the future.  If your customers have a good experience, they will be likely to return.  These coupons simply get them in the door.

There is also a smaller factor at play here: the younger generation.  They see that your business is hip to the social networking stuff, the coupon stuff, the blogging, etc.  They are going to be more apt to interact with your brand and business via Twitter, Facebook or LinkedIn.  They are going to promote your brand by checking in there on FourSquare or Facebook Places.  These are all great things for brand awareness.  So, in short, the pros might at first seem slim, but I assure you that they are plentiful.

 

SearchEngineLand‘s Danny Sullivan revisits his pet peeves about Google five years later… and unfortunately, some of the issues still remain.

Some highlights that we also hate:

-Inaccurate web search counts

-Too many landing pages for the same domain in the top search results

-AdWords and AdSense confusion

-Updating the company’s philosophy and referring to it when running crazy-awful ads

For more complaints (and a few gold stars), check out Sullivan’s full Google critique.

Search Engine Strategies in New York in kicking off today, and if you would like to see the Google sessions, here is the schedule.

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Ad Innovations
Wednesday, March 23 1:00-2:00pm

Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

Check out their booth, presentations, and panel; and feel free to ask questions!


New Google Analytics 0


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Posted under - Analytics

We’re analytics junkies. We live, eat, and breathe data. So we are especially excited to be learning that Google is rolling out a new analytics version. They shared the new look at the Google Analytics User Conference in San Francisco, but will also be rolling out the changes to a small beta group.

Interested in joining the beta program? Fill out the new analytics request form.