We have another PPC Quick Tip today. This one is also about keywords.
Review your search queries.
Look for new keywords to add. You can also use this data to add new negative keywords. Negative keywords are things you do not want your ad to show for. Say, for instance, you’re Apple (the company). You don’t want to show up when someone types in “apple orchard.” Therefore you could add “apple orchard” to your list of negative keywords. You can also review these search queries to look for any broad match keywords you might be matching out for. Make sure those are how you want them as well!
We were lucky enough to get to present at Charleston American Marketing Association today about one of our passions: Search Engine Optimization.
This SEO presentation covers the fundamentals of SEO including how search engines work, what SEO is, why it’s important, on-site and off-site SEO initiatives and SEO for local businesses. We also touch on social media and tracking the success of your SEO program.
Read and download the presentation on Scribd; be sure to leave your questions and comments here or there. We’d be happy to hear from you!
Hello all! It’s been awhile since we had our “Quick PPC Tip” series, so we thought we’d start up again!
via KinzaMetrics
Today’s quick PPC tip is has to do with keywords and keyword groups. In AdWords, you want to review your keywords and keyword groups that have a lot of impressions. That means that these are seen most often and are matched with high-volume search queries. How can you expand on these keywords? Are there any variations you can add? Perhaps they need their own ad groups or campaigns devoted to them.
You may have been hearing a lot about SOPA in the past few weeks. Here is a brief description of the Stop Online Piracy Act (as written in Wikipedia):
The originally proposed bill would allow the U.S. Department of Justice, as well as copyright holders, to seek court orders against websites accused of enabling or facilitating copyright infringement. Depending on who makes the request, the court order could include barring online advertising networks and payment facilitators from doing business with the allegedly infringing website, barring search engines from linking to such sites, and requiring Internet service providers to block access to such sites. The bill would make unauthorized streaming of copyrighted content a crime, with a maximum penalty of five years in prison for ten such infringements within six months. The bill also gives immunity to Internet services that voluntarily take action against websites dedicated to infringement, while making liable for damages any copyright holder who knowingly misrepresents that a website is dedicated to infringement.
Proponents of the bill use this potential law as a way of bolstering law enforcement to protect intellectual property.
Opponents of the bill say the bill with infringe upon First Amendment rights and will essentially “break the Internet” by censoring it.
Even Nancy Pelosi tweeted:
Therefore, many sites are going on strike tomorrow. Even though the bill has lost some supporters, and has now been fully opposed by the White House, many large companies are still blacking out – including Google, Mozilla, Wikipedia and Reddit.
Google has rolled out some changes to the search engine results page. Here are a couple of things to be on the lookout for:
1. Personal results. Google now offers the option to view your personalized search results (including things that people in your social networking circles have shared) or your regular search results (without social influence or your web browsing history).
When you choose to view your personal results, it looks like this:
So what are the benefits of this? Well, the social integration into search is something that people have been looking into for quite some time. Having a vast social network with whom you interact could be great for your business. Look at all of the recommendations Susan Lucas has shared in my network, for instance. If I trust her opinion (presumably I do since I am connected with her), then this is a powerful endorsement for these area restaurants. As exhibited on Search Engine Land, personal results will also show up in Google Auto Complete & photos (see below). We can safely assume that Google is going to integrate Google+ shares into the results page through this and other ways.
2. Preview of sites. Before, you could preview the page from the Google search page by hovering over the link. Now you can just hit the arrow to the right of the result and the right half of the page will give you a preview. This is great for search results because it allows you to get an idea about the site without having to click. If it looks spammy or not authoritative, you can move on down the list without having to navigate away from the search. This is what it looks like:
