PPC (Pay Per Click)  Concept. Button on Modern Computer Keyboard with Word Partners on It.
Jill Fleischer

AdWords Dimensions Tab: Value at Our Fingertips

  If you manage several PPC accounts, or even one large account, it’s VERY easy to get bogged down with everyday tasks, optimizations, and meetings. PPC managers are BUSY! The Visiture team constantly wishes for more hours in the day because there is always something that can be done to improve or investigate an account. […]

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Brittany Currie

Why Social Media Matters to Branding

  When I originally sat down to write this article, I had a working title of “Why Branding Matters to Social Media,” but after about 10 minutes I realized that title was completely wrong. It’s not branding that matters to social media – the important question is how social media matters to branding. Building your […]

Ron

Know the Tools Visiture SEO Team Uses

With all of the SEO tools available, it can be extremely difficult for anyone in the industry to know which tools are best or which ones to use. Thankfully, we decided to put out a list of non-Google tools  we use, and then a list of tools we also recommend which overlap with the ones […]

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Caroline Moore

SEO Secrets: 5 Powerful Tips for Crafting Headlines

  At one time, SEO was a singular act that mainly consisted of plugging keywords into a site. That was all it took to experience success and increased rankings. However, now, it’s best to think of SEO as a well-oiled machine that relies on many parts – not just one act – to create success. […]

Business people in a suit at the office
Jill Fleischer

PPC Success: What’s Important to Our Clients Is Important to Us!

  Here at Visiture, we manage a variety of different accounts in multiple industries and verticals. Every client is unique (like a snowflake), and we create our marketing goals and strategies based on what makes each business profitable and successful. When we partner with a client, the first order of business is to determine their […]

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Sarah Wilson

Visiture’s PPC Onboarding Guide

  The onboarding process is an integral step in ensuring the success of a PPC engagement. At a high level, a successful engagement requires that the client’s goals are met through the implementation of effective PPC campaigns and strategies. Throughout the onboarding phase, Visiture utilizes the following procedures to complete a thorough process: Client introduction, […]

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Caroline Moore

SEO and Content Writing: Their Relationship and Why It’s So Important

You’ve probably heard the phrase “content is king” a couple of (hundred) times when discussing SEO, but what does this actually mean? Why is content so important to SEO? Is it even that important? Aren’t there other factors, such as social media, that play a role in the success of SEO? In short, yes. Yes, […]

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Ron

3 Tips for a Better Mobile Strategy

Mobile, mobile, mobile (read to the tune of this Brady Bunch moment)! Are you opting in? Mobile searches make up more than half of searches on Google.com, according to Google Adwords’ Help Center. As smartphone ownership and usage continues to increase and mobile search volume continues to grow, here are some tips for how to […]

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Ron

Easy Ways to Improve Your Local SEO Strategy

With the majority of searches stemming from mobile devices these days, it is critical that business owners have an effective local SEO strategy in 2016.  Local SEO is an essential part of running a brick-and-mortar business, and those who are not optimizing their websites for local searches are missing out on a large amount of […]

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Ron

Why You Should Get Started with App Indexing NOW

Although Google App Indexing was launched in October 2013, many businesses are still not taking advantage of the many benefits that this system has to offer.  App indexing allows users to search within mobile apps through Google search, and works on both iOS and Android.  With mobile app usage up 58 percent in 2015, and […]

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