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Patrick Foster

8 Tips for Optimizing Your Shopify Store

  Optimizing your store is about staying ahead of the curve. Want to set up a new online store, or are you already running a Shopify store? Want to get more out of your store and your customers? Here are eight tips to help you optimize your store for more sales and engagement.   Edit […]

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Ron

How Google Shopping Will Affect Local Shoppers

  Have you ever heard of “webrooming” before? It’s what many of your potential customers could be doing this holiday season. Instead of going online with the intent to purchase a product through your online store, many consumers will use Google as a research tool and purchase local products. This isn’t great news if your […]

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Ron

Integrate PPC and SEO Together to Achieve Higher Online Marketing ROI

  Search engine optimization and pay-per-click advertising are two, very different marketing methods that can boost your online traffic and increase conversions, so different that often, marketers separate them completely. While this silo mentality can help, there are also some real dangers in taking it too far. In this post, I’m going to explain how […]

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Ron

How to Use Expanded Text Ads to Your Advantage

  Digital marketers have a little more time to figure out Expanded Text Ads (ETAs). Google had originally planned for October 26th to be the cutoff date for advertisers to transition from Standard Text Ads, but now the date has been extended to January 31, 2017. That’s good news for the procrastinators out there, but […]

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Ron

Optimizing your Conversion Rate in 2017

    Today, I’m sitting down with Yuri Iskhakov, CEO of NANO Web group an eCommerce agency out of NYC, to talk about all things CRO and how you can be successful using CRO in 2017. Sure, having a ton of traffic is great, but if you’re not converting, then what is the point? While […]

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Ron

The Mobile Holiday Game Plan for Online Retailers

  Missed our latest webinar? Don’t worry – we’ve got you covered! Visiture teamed up with Bronto and AddShoppers in order to bring you the ultimate game plan to improve your site’s mobile shopping experience this holiday season. Join Chad Ledford, Chief Strategy Officer at AddShoppers, Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto, and […]

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Ron

What Is Google Data Studio and How Can You Use It?

  It’s no secret that data-driven marketing has the potential to dramatically boost your eCommerce store’s profitability and sales. We now know more about our customers and how each of them interacts on our sites than we ever did before, but the problem is that many marketers still struggle to make sense of all this […]

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Ron

The Disappearance of Google Search from iOS 10 Search Screen

  The latest version of Apple’s mobile operating system is here, and it has brought some surprises with it – both good and bad. While there were a lot of changes, not everyone has loved the update. But the purpose of this post isn’t to debate the pros and cons of iOS 10. Rather, we […]

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Sarah Wilson

Google AdWords Dynamic Remarketing Script Basics and Setup Guide

  Dynamic remarketing takes standard remarketing one step further. Where standard remarketing allows you to serve general ads (text and display) to people who have visited your website in the past, dynamic remarketing allows you to serve previous website visitors with ads specific to the products or pages they have viewed.  As you can imagine, […]

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Ron

Everything You Need to Know About Auditing Your Google AdWords Account

  Even if you are seeing substantial results from your PPC campaigns, it never hurts to conduct a comprehensive AdWords audit to check for areas that could use improvement. By identifying weak spots within your AdWords account, you can take action to optimize your campaigns and get the most out of our ad budget. While […]

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