How to Use Question and Answers to Help Rank for Longer Words

  When your eCommerce business is already in a competitive market, it can be difficult to nab a top spot in search engine rankings. In order to achieve greater visibility, some online store owners focus heavily on the use of long-tail keywords in the hopes of driving more targeted traffic to their site and increasing […]

blog future
Alex Hoff

What is the Future of the Blog?

  Publishing content in the form of a blog is a primary strategy to increase a site’s rankings within Google. But many have come to question what the status of this essential component of SEO will be in the future.   According to globally recognized marketer and blogger Mark Schaefer, in order to understand what […]

Alex Hoff

What the Hammarabi Code Says about Writing the Perfect Blog for SEO

  For those of you that don’t know, the Hammarabi code is an ancient Babylonian code of laws written around 1754 BC. The 6th Babylonian king, Hammurabi of Mesopotamia enacted the code, which includes 242 laws. While the Hammarabi code said nothing about blogging for SEO but I am going to pick up where it […]

deep learning and the future of seo
Alex Hoff

Deep Learning and The Future Search Engine Optimization

An innovative and emerging technology in the Artificial Intelligence (AI) field is changing the way we look at machine learning.  The concept of “deep learning” has been around for decades, but recent advancements in this particular field of AI is starting to cause a stir in tech companies around the world.  Google, Microsoft, Baidu, and […]

Alex Hoff

How to Keep Your Readers Reading

  It can be a very tricky process trying to capture your reader’s attention these days. With all of the content floating around on the Internet, you have to be very methodical to get your target audience’s attention. But wait, that’s not all you have to do – you also have to keep them reading […]

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Caroline Moore

The Art of Persuasion: 3 Ways Words Deliver Action

Search engine optimization is a multifaceted process. It’s best to think of it as a well-oiled machine that relies on many working parts to produce top results. When you want various results delivered at once, you can’t discount these working parts. One of the major components of a good SEO strategy is content. Content is […]

Alex Hoff

5 Types of Posts that Should Be On Your Blog

According to Neil Patel, there are 5 types of posts that every blog should utilize. Here we are going to go through each of these types of posts and explain how to implement them and why they are each so essential to your blog.   1. Long Form /  Well Researched These are posts that […]

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Sarah Wilson

Google AdWords Website Call Tracking

  There are numerous options when it comes to choosing a PPC call tracking solution.  Third party providers offer all kinds of features, some of which are capable of importing tracked call data into Google AdWords or Google Analytics accounts.  Google AdWords provides its own PPC call tracking solution as well, where calls to the […]

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Melissa Miles

Device Targeting Features Across the GDN

    Hello there AdWords advertisers. Big changes are to come in the Adwords UI under the device targeting section of your campaign settings. As you probably know, Googlers announced during their last Adwords Livestream in May that tablet would become separate from computers, thus allowing us to manipulate bids at the tablet, computer & […]

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A Buyer’s Guide: Hiring a Search Marketing Agency

Hiring a search marketing agency can be tiring and dangerous – if you don’t know what you are doing. One wrong move could end up costing your company thousands, if not hundreds of thousands, in revenue. But don’t fret – we are here to help make your life easier. Here are our top 5 tips […]



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