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Jill Fleischer

PPC Success: What’s Important to Our Clients Is Important to Us!

  Here at Visiture, we manage a variety of different accounts in multiple industries and verticals. Every client is unique (like a snowflake), and we create our marketing goals and strategies based on what makes each business profitable and successful. When we partner with a client, the first order of business is to determine their […]

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Sarah Wilson

Visiture’s PPC Onboarding Guide

  The onboarding process is an integral step in ensuring the success of a PPC engagement. At a high level, a successful engagement requires that the client’s goals are met through the implementation of effective PPC campaigns and strategies. Throughout the onboarding phase, Visiture utilizes the following procedures to complete a thorough process: Client introduction, […]

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Caroline Moore

SEO and Content Writing: Their Relationship and Why It’s So Important

You’ve probably heard the phrase “content is king” a couple of (hundred) times when discussing SEO, but what does this actually mean? Why is content so important to SEO? Is it even that important? Aren’t there other factors, such as social media, that play a role in the success of SEO? In short, yes. Yes, […]

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Ron

3 Tips for a Better Mobile Strategy

Mobile, mobile, mobile (read to the tune of this Brady Bunch moment)! Are you opting in? Mobile searches make up more than half of searches on Google.com, according to Google Adwords’ Help Center. As smartphone ownership and usage continues to increase and mobile search volume continues to grow, here are some tips for how to […]

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Ron

Easy Ways to Improve Your Local SEO Strategy

With the majority of searches stemming from mobile devices these days, it is critical that business owners have an effective local SEO strategy in 2016.  Local SEO is an essential part of running a brick-and-mortar business, and those who are not optimizing their websites for local searches are missing out on a large amount of […]

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Ron

Why You Should Get Started with App Indexing NOW

Although Google App Indexing was launched in October 2013, many businesses are still not taking advantage of the many benefits that this system has to offer.  App indexing allows users to search within mobile apps through Google search, and works on both iOS and Android.  With mobile app usage up 58 percent in 2015, and […]

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Stacey Warren

How Much Do Keywords Matter for SEO in 2016?

  Way back when in the golden days of SEO, (insert me clearing my throat) the 1990’s to early 2000’s, you were probably told over and over by the experts that keywords were king! They might it crystal clear that the best way, and quite possible the only way, to increase your visits, sales, and […]

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Seth Newton

Is Your Facebook ROI a Lie?

  For E-commerce advertisers ROI is the name of the digital marketing game. Paid search engines like Google and Bing provide robust conversion tracking and clear performance reporting on PPC campaigns. Thus, advertising ROI is readily ascertained. And if you’ve expanded into Facebook Advertising you’d like to think Facebook provides PPC advertisers the same level of […]

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Ryan Tabassi

20 Reasons Your E-Commerce Isn’t on the First Page

  If you are like most small business owners, you have worked hard, and you want to go to the next level and sell items online. Having an E-commerce store is a great endeavor that can do great things for your business and your brand. However, managing one can be difficult and time-consuming, especially when […]

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Caroline Moore

Content Strategies: The Key to Relevant and Effective Content

  Sure, you know that content is an important component of SEO and the general digital marketing industry as a whole, but do you understand how important it really is? Great content will encourage engagement from your readers, direct them to make a purchase and help build you and your company’s reputation as an industry […]

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