AdWords has recently taken their ‘Remarketing’ option for the Content network out of beta. Remarketing allows us to target a set of ads only to users that have previously visited your site (or even a particular page of your site). It’s an obvious boon for brand advertising, but also provides a great opportunity for ecommerce and lead generation: by excluding visitors who have converted on your site, we can target ads only to customers who are aware of your brand but have not converted. If we want to get even more specific, we could target people who have visited a manufacturer(brand) page on your site, and create ads specific to that manufacturer!

Remarketing works by placing a tracking pixel (similar to Google conversion tracking) on each page of your website that constitutes an “audience” – most commonly every page of your site, to define ‘all site visitors’. Then, you can target the entire content network, but only show up for the limited audience you’ve defined.

Visiture will be in attendance at SES NYC on March 23 and 24.  We would love the opportunity to sit down with you and discuss your online marketing program.  We decided to save the $ on a booth, rest our legs, and buy you dinner.

Please feel free to reach out and setup a time for us to chat.

Adam Phillips or Brian Cohen at 843.225.7000

Thanks and see you in the Big Apple!